We're back with part 5 of my rebrand newsletter series, where I’m walking you step by step through building a brand from scratch or rebranding your existing business.
In week 1, we talked about how to achieve brand clarity.
In week 2, we went over how to create a blueprint for your brand.
In week 3, we dug into audience research.
In week 4 we talked about how to turn that research into a Brand Strategy
And now, in week 5, we are taking it one step further and talking about your content strategy.
If you're struggling with...
- Generating content ideas
- Feeling overwhelmed by the prospect of creating for multiple platforms
- Crafting content that isn't generating leads
**This is the newsletter for you.
First, let’s define wtf a content strategy is and how to make the most of yours.
Your content strategy is the strategy behind your brand's content marketing.
Content marketing is a style of marketing ideal for solopreneurs and small businesses where you aim to provide relevant and useful content to prospects and customers to help them solve their issues and meet their needs.
The goal of your content strategy is to build trust, credibility, and relationships with your target audience by delivering content that educates, informs, entertains, or inspires them.
This is especially important for the online space, where, more often than not, the people buying from you have never met you in real life and whose experience with your brand has only ever happened through a screen.
By providing value to your audience through content, you can:
- Attract website traffic
- Generate leads
- Nurture prospects
- Retain customers
- And ultimately drive more sales and revenue for your business. Win frickin win.
Since your content strategy and content, in general, are pretty big themes for one little newsletter, we are digging into one of the most common misconceptions I see when it comes to content strategy - which is wtf your content pillars are and how to use them.
Keep Reading For Newsletter Highlights
- Behind the Brand → How to leverage AI to create your Brand Strategy
- A Note From Catie → The realities of DIYing your rebrand
- Let's talk about your brand → Mini announcement, DWY consult spots, and Booking updates.
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nail down those content pillars once and for all ↓ |
I don’t know what it is about content pillars, but so many of my 1:1 clients think it is the “secret sauce” that, once they get “right,” will suddenly make all the things convert.
In reality, there is a lot more to making your content machine run smoothly, but your content pillars can help you streamline your creative process, clarify who you are talking to, and plan content more effectively.
One of the biggest misconceptions about your “content pillars” is that they “educate, inspire, and entertain” - which, let’s face it, is pretty vague and doesn’t help you understand how to get your content to sell.
If you’ve been following along so far, you would have created a brand blueprint, defining your offers and who they are a good fit for. Then, you would have done some audience research to learn more about those people and turned it into a brand strategy, segmenting your audience.
Now, we can take those audience segments & plug them into a simple equation to create content pillars that convert.
Your content pillar = your audience segment + the problem you help them solve.
For example, my audience segments are:
- New brands/businesses looking to establish a strong brand foundation and strategy from the ground up
- Established brands seeking to refine their positioning, refresh their identity, or optimize their website
- Brands preparing to launch a new offer, program, product or relaunch an existing one
- Brands needing ongoing content creation, brand management, and digital marketing support
And my content pillars are:
- Launching and Scaling your online offerings
- Elevating your DIY brand
- Personalized branding for solopreneurs
- Digital marketing for creators who hate selling
- Balancing entrepreneurship & life
You can plug your audience segments and brand strategy into an AI chat bot and ask it to create content pillars based on the information you have provided—or you can take a whack at it on your own.
Once you have your content pillars, it makes planning content ideas & launches 10x easier & faster. Click the link below watch how I plan a month's worth of content & put the pillars into action
**P.S. I’m also working on a Canva template where you can DIY and package your brand's strategy—click here to join the waitlist for it and be notified when it goes live.
**P.P.S. If you are like, “I so need a Brand Strategy but don’t have the time to DIY it," I’m in the process of launching a new offer where I create one for you—click here to be notified when it goes live.
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a note from catie
It is important to note that my goal with this series is to give you a really holistic breakdown of how to build or rebrand your brand as I undertake my rebranding on a week-to-week basis.
Even more important to note is that this shit takes time! Audience research isn’t something you can check off your to-do list daily - creating an entire brand strategy isn’t.
I’m a little behind in my rebrand at the moment - I still have work to do to finalize/update my brand strategy and content strategy, and balancing a rebrand with clients, travel, and life, in general, is a lot right now. If you are doing it right - this will take time!
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now booking
Now booking July for 1:1 brand & digital marketing packages. Ready to invest in your brand's next chapter? Click the link below to tell me a little bit more about your brand - I’ll send over my all-new pricing & services guide with a link to book a discovery call :)
Let’s talk about your brand's next steps, whether you’re building from scratch, rebranding your existing brand - or just need help with your content strategy - Click the link below to book a 60m consult.